Blue Label

The launch event of the Johnnie Walker Blue Label bottle. The limited edition bottle was a collaboration between Johnnie Walker & Alfred Dunhill, unveiled at the exclusive event with a hand-picked guest list.

blue label venue shot

The Blue Label VenueEvent and venue design, commemorating the launch of the special edition Blue Label + Alfred Dunhill Bottle in Delhi. The project involved interpreting the brand guidelines to create display units and curate the artefacts for the launch, along with the venue d├ęcor elements.

blue label bar and display

Display + BarThe special edition bottle was a celebration of the idea of Journeys, which reflected in the use of contour lines as graphic elements. These lines were used as forms to create the bottle + case display as well as the bar. The event showcased the journey of two friends who circumnavigated the globe in a handcrafted boat, and the props were a reflection of the same.

blue label props

Bottle Display + Props

 

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