Blue Label Launch Event

The Blue Label exclusive event commemorating the launch of the special edition Blue Label + Alfred Dunhill Bottle at the Imperial in New Delhi. The project involved interpreting the brand guidelines to create display units and curate the artifacts for the launch, along with the venue décor + management.
Blue Label Johnnie Walker Exclusive Launch Event

Blue Label Launch Event

The special edition bottle was a celebration of the idea of Journeys, which reflected in the use of contour lines as graphic elements. These lines were used as forms to create the bottle + case display as well as the bar. The event showcased the journey of two friends who circumnavigated the globe in a handcrafted boat, and the props were a reflection of the same.

Event design for the launch of Alfred Dunhill + Johnnie Walker special edition Blue Label bottle.

Blue Label Launch Event

MORE IN EXCLUSIVE EVENTS

British Petroleum Lounge :
Sponsor lounge at the British high Commission, New Delhi

UnBox Design Festival :
Curated festival at the British Council, New Delhi