The Blue Label exclusive event commemorating the launch of the special edition Blue Label + Alfred Dunhill Bottle at the Imperial in New Delhi. The project involved interpreting the brand guidelines to create display units and curate the artifacts for the launch, along with the venue décor + management.
Blue Label Launch Event
The special edition bottle was a celebration of the idea of Journeys, which reflected in the use of contour lines as graphic elements. These lines were used as forms to create the bottle + case display as well as the bar. The event showcased the journey of two friends who circumnavigated the globe in a handcrafted boat, and the props were a reflection of the same.