India fashion Week ’11 S/S

Developed the visual language and identity for the India Fashion Week based on the theme and the fashion forecasts. Designed the entire graphic identity palette that was used across all print collaterals [invites, letterheads, brochures, accreditation, mastheads, etc] as well as across all publicity materials [magazine spreads, OOH, venue signage and digital outreach].

Using the traditional Indian chintz motifs across both print collateral as well as environmental graphics, gave the event a strong Indian identity while reflecting one of the textile traditions of the country.

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Invite + Envelope The design language developed for the print collateral, environmental signage and graphics had to be topical as well as create a distinctly Indian visual identity. Since the seasonal forecasts featured florals, we looked to the historic hand-painted and hand-printed chintz textiles of the Coromandel Coast for inspiration. Reinterpreting these luxury trade textiles, we developed a series of floral forms that appeared as resist printed silhouettes or bold floral imprints against mottled backgrounds setting the theme of the India Fashion Week.

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Invite : India Fashion Week

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Event Brochure : Cover

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Event Brochure : Spread

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Buyer’s Docket

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Fashion Week Venue Accreditation

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Invites : Day Pass

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Signage : Daily Schedule

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Signage : Directional

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