India Fashion Week ’11 A/W

Developed the visual language and identity for the India Fashion Week based on the theme and the fashion forecasts. Designed the entire graphic identity palette that was used across all print collaterals [invites, letterheads, brochures, accreditation, mastheads, etc] as well as across all publicity materials [magazine spreads, OOH, venue signage and digital outreach].

A muted colour palette reflected the season, while the Rorschach inspired elements gave it an edgy contemporary feel. Elements like dress forms, mannequins, scissors and spools were hidden within the ink blots such that the entire visual would be similar to the test format.

India fashion week a/w 1

Visual Language The key motif for the graphics was inspired from the idea of the Rorschach Inkblot test. We layered these ambiguous forms with elements associated with the fashion industry like dress forms, scissors, buttons and bobbins, to create a relevant visual language for the event graphics. These resulted in an overall language of dark ambiguous forms on stark white backgrounds which were used across all collateral like access badges, show invites, designer brochures, print and media advertisements, letterheads, access badges, designer and buyer dockets as well as spatial graphics and signage.

India fashion week a/w 2

Event Brochure : Cover

India fashion week a/w 3

Event Brochure : Spread

India fashion week a/w 4

Event Letterhead

India fashion week a/w 5

Venue Accreditation

Mekong Bowl
Mekong Bowl
Graphics
Mekong Bowl
Swachhata Kranti
Bill & Melinda Gates Foundation
Events, Experience, Graphics
Swachhata Kranti
Reinvent the Toilet Fair
Bill & Melinda Gates Foundation
Events
Reinvent the Toilet Fair
Great Britain India Business Convention
British Business Group + UK Trade & Investment
Events
Great Britain India Business Convention
Blue Label
Johnnie Walker
Events
Blue Label
India Fashion Week ’10 S/S
Fashion design council of india
Events, Experience
India Fashion Week ’10 S/S
India fashion Week ’11 S/S
FDCI
Graphics
India fashion Week ’11 S/S
India Fashion Week ’11 A/W
FDCI
Graphics
India Fashion Week ’11 A/W
Unbox ’12 : Twist
Quicksand Design Studio
Events, Experience
Unbox ’12 : Twist
Project Rising
CoDesign
Events
Project Rising
Part art
Experience
Part art
India Fashion Week’12 A/W
FDCI
Graphics
India Fashion Week’12 A/W
The Great Wash Yatra
WASH United
Events, Experience
The Great Wash Yatra
The Khalsa Heritage Museum
Design Habit
Experience
The Khalsa Heritage Museum
UnBox ’11
Quicksand Design Studio
Events, Experience
UnBox ’11
Threads of Change
Indira Gandhi National Centre for the Arts
Events
Threads of Change
Delhi Fashion Week
Fashion Federation of India
Events, Experience
Delhi Fashion Week
Johnnie Walker
Johnnie Walker
Events
Johnnie Walker