Asia’s biggest bi-annual fashion event featuring 150 designers and 60 runway collections, the India Fashion Week, required a comprehensive visual language, inclusive of installation art and décor elements, that captured the theme of the event. While planning and executing the concept, the parameters considered included venue layout, runway shows, visitor movement and safety norms.
As a design lead for the project, I was instrumental in crafting visual language for the event, building a theme that manifested in the venue layout, décor and installations, and creating the final design elements. A key achievement of this project was implementing the design strategy and managing multiple on-site teams for an event that spread across an area of 100,000 sq. ft.
A series of installations were created through-out the venue, from the entrance to the waiting lounges, which reflected the theme and the colour palette for the season. Industrial lamps shades, exposed trusses and distressed metal sheets were used with highlights of colour to create the visual language.