India Fashion Week’12 A/W

Developed the visual language and identity for the India Fashion Week based on the theme and the fashion forecasts. Designed the entire graphic identity palette that was used across all print collaterals [invites, letterheads, brochures, accreditation, mastheads, etc] as well as across all publicity materials [magazine spreads, OOH, venue signage and digital outreach].

Using the traditional Indian typographic elements as motifs across both print collateral as well as environmental graphics, gave the event a strong Indian identity while reflecting one of the written scripts of the country.

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Visual language In keeping with the season’s theme ‘Celebrating India’, the design language derived from Devanagari, the script that formed the basis of ancient Indian writing systems such as Prakrit and Sanskrit as well as most contemporary north Indic languages. Rendering the alphabets and vowels as forms created in origami, we developed typography-based graphic layouts for the print collateral. Extending the same vocabulary to environmental signage, we also created large three-dimensional sculptural installations of these forms for the show areas and entrance of the India Fashion Week.

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Invites : Show Passes

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Event Brochure : Cover

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Event Brochure : Spread

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Event Brochure : Spread

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Media Dockets

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Event Accreditation

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Event Letterhead

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Event Signage : Directional

 

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