Mekong Bowl

Visual identity + visual language for Mekong Bowl – a food truck specializing in asian fusion cuisine. The visual language aimed to break away from stereotypes of form and colour normally associated with asian cuisine. Reflecting the playful and chaotic scape found in the continent, and unique enough to stand apart in the bright marketplaces of the country.

mekong bowl 2

identity explorationsIdentity exploration for the mekong bowl food truck. Using mirrored type to create an identity that will work across multiple colour options.

mekong bowl 1

Visual language explorationsExploration for fusion asian cuisine food truck. Taking cues from the mirrored type to create artwork that uses ‘asian’ elements in non-traditional compositions.

mekong bowl 3

Visual language explorationsFinal identity for mekong bowl, using radical colour palettes that steer away from combinations normally associated with services around asian cuisine.

mekong bowl 4

The mekong bowlVisual language + identity : Using noodles as the inspiration for the background patterns along with a unconventional colour combination.

mekong bowl 5
mekong bowl 6

 

Mekong Bowl
Mekong Bowl
Graphics
Mekong Bowl
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