Visual identity + visual language for Mekong Bowl: a food truck specializing in Asian fusion cuisine. Avoiding stereotypical colours, fonts and imagery associated with the Asian continent, was an essential part of the client brief. The forms were inspired from bowls of ramen. The colour palette was youthful as we as unique enough to grab attention in and around the bright Indian marketplaces.
Using the visual language of the identity, we developed a series of artworks that were then used on the Food Truck. Variations of the artwork were used on the packaging as well.