Developing a comprehensive visual language for the Serendipity Arts Festival, held annually in Panjim, Goa. Our role involved translating the graphic design elements into spatial elements for the event. We conceptualised, detailed and supervised the production of the main venue, performance stage, installations and signage systems spread across the city. Spread across 11 venues, 1,300 artists, with a footfall of over 400,000 visitors from across the world, it is one of the largest arts festival in the country.
One of our key roles was to design and plan for the main venue for the Serendipity Arts Festival. Spread over an acre, the venue consisted of a series of installations, along with the main performance stage and a food & beverage zone. The entire venue was open to the public for the week-long duration of the festival. Every evening saw performances by multiple artists drawing crowds that numbered in the thousands.
The main stage for the festival was designed to reflect the forms used in the graphics for the event. We planned for the structure to be monochromatic so that the mood & colours could be altered using lights. This provided for a lot of flexibility to personalise each performance.
We also designed large scale installations, which were placed across the venue to direct and manage visitor movement at the event. These structures reflected the colour palette used in the Serendipity Arts Festival print & digital content.
The structures for the registration areas were designed to reflect the visual language of the festival in terms of forms & colour palettes.
We designed the signage systems to be stand alone units while allowing for flexibility in the display of content. The structures were designed to follow the language of the stage and the registration areas.